The Canadian division of the world’s largest spirit distributor relies on IdealMinds for our understanding of the importance of strategically executed branded entertainment.

‘Reserve to Preserve’
Diageo asked us to come up with the concept for, and create the ‘Reserve to Preserve’ event, an off-the-charts luxury evening promoting the client’s Reserve brands, celebrating a new strategic partnership, and the arrival of a new CEO.  

Branded Event: We created a branded event that wowed even worldly key accounts, with opulently stylish branded décor and experiences. We tied in the theme with a preservation charity.
Design: all design elements consistent to reinforce client brand and message with the tone of the evening.
Online Video: we produced a buzz video commemoration of the event, and implemented it in a video-email to send as branded thank you to all key accounts; the client was also able to re-purpose that video in pitches to new accounts.

Rolls-Royce Phantom Coupe Launch
Diageo’s Reserve brands division was the exclusive spirit sponsor of the VIP gala evening launch event, attended by Toronto’s business and social elite.

Branded Event: we created the Reserve brands sponsorship elements of the event, ensuring brand exposure was both in keeping with the tone of the event, and of high value to the client targeting these elite consumers.


Watch our client’s testimonial here